Wieting Design has designed a new brandmark for the Westport/Weston Chamber.

Westport/Weston needed to modernized it’s current brandmark,  They hired Cindy Wieting, owner of Wieting Design to do just that, along with redesigning the website, and all collerteral. The Website is due for relaunch sometime in January.

Change can be alittle scary

As a creative director I thought this was an excellent article and really nailed it.

Let’s face it, change can be scary.

Especially when it comes to a company’s brand mark. It is the single most visible aspect of a brand. It appears on everything — stationery, signage, marketing collateral, packaging, websites and more.

One of the single biggest concerns about changing a brand mark is the impact the change will have on existing brand equity. Make no mistake about it, changing a company’s brand mark will most definitely have an impact on brand equity. But that’s the point really, because the motivation behind a well thought-out and expertly executed brand mark update or change is to build brand equity.

There are a lot of reasons to consider updating or changing a company’s brand mark, such as a change in name, products or services. Perhaps there is a need for communicating a new message or creating stronger differentiation with the competition. Or perhaps the brand mark just needs to be modernized or made more relevant to the core audience. Whatever the reason, change can be an opportunity to improve brand equity if it is driven by necessity.

Change can be big.

Website-makeover

A new tone of compassion sincerity and professionalism; a streamlined
navigation; improved search capabilities and a “visually” stronger
presence — that’s what this web site re-do entailed.  www.wietingdesign.com

new site
www.drsusanlevine.com

old site
http://www.drsusanlevine.com/oldsite2_May_2009/index.html

Dr. Susan Levine,
General, Cosmetic and Reconstructive Dentistry
Fairfield, Connecticut

when a splash page might be enough

Kurt Wieting, pianist – singer/songwriter simply wanted a place for his clients/agents to visit. The concept
here was to give a brief bio on Kurt with a sampling of his music.
An online musical business card™

check it out at www.kurtwieting.net

www.wietingdesign.com

1st annual street fest in westport, ct

wieting design based in fairfield, ct had the pleasure to create new advertising to kick off
westpor’t 1st annual street fest in downtown westport, ct for the westport chamber and
westport downtown merchants association. check out our website at wietingdesign.com